Pricing

Priced on value recovered.
Not on features you won't use.

A CFO can approve ₹3–6 lakh/year easily if the platform recovers ₹12 lakh in missed ITC and saves 200 hours of manual work. That's the conversation we price around.

Step 1 — Start Here

Finance Integrity Assessment

Before subscribing, we run a paid diagnostic on your actual data. You'll see exactly how much ITC is at risk, where cash is leaking, and what automation would save — with numbers, not promises.

Finance Integrity Assessment

A deep diagnostic of your last 12 months of bank, invoice, and GST data. You leave with a quantified business case — not a sales pitch.

GST reconciliation score
Vendor mismatch analysis
Estimated ITC leakage (₹)
Duplicate payment detection
Revenue leakage exceptions
ROI model for continuous monitoring
₹10,000
–₹50,000
one-time · based on entity size

Fee credited toward
first subscription month

What assessments typically uncover — across our first customers:
₹8–40L
ITC recoverable p.a.
120–300
Finance hours saved / year
3–8×
Typical subscription ROI
ROI data from pilot customers. Actual results vary by entity size, complexity, and vendor compliance rate.
Step 2 — Ongoing Subscription

Continuous Monitoring Plans

Annual contracts. Fixed monthly equivalent billing. No variable or success fees — your finance team gets a predictable budget line and we get aligned incentives to keep delivering.

SME

Turnover up to ₹50 Cr

₹15,000
per month · billed annually

Real-time reconciliation for a single-entity business with straightforward GST filing and moderate transaction volume.

  • 1 GSTIN / legal entity
  • Up to 500 transactions/month
  • Live bank sync (AA framework)
  • GST portal sync — GSTR-2A/2B
  • ITC risk alerts before deadlines
  • Revenue leakage detection
  • WhatsApp & email doc ingest
  • Basic audit trail export
  • Multi-entity / multi-GSTIN
  • ERP integration
  • Dedicated account manager
Most Popular
Growth

Turnover ₹50–500 Cr

₹40,000
per month · billed annually

Multi-entity businesses where ITC recovery, vendor compliance, and audit readiness are active priorities.

  • Up to 3 GSTINs / entities
  • Up to 2,500 transactions/month
  • Live bank sync — multiple accounts
  • GST portal sync — GSTR-2A/2B
  • ITC risk alerts & vendor tracking
  • WhatsApp vendor reminder automation
  • Full audit trail — CSV + PDF
  • Month-end close pack
  • 2 team seats + CA access
  • Priority email support
  • ERP integration
Mid-Market

Turnover ₹500 Cr–₹2,000 Cr

₹1,00,000
per month · billed annually

Multi-entity, multi-jurisdiction operations with ERP integration and complex reconciliation workflows.

  • Up to 10 GSTINs / entities
  • Up to 10,000 transactions/month
  • Live bank sync — unlimited accounts
  • GST portal sync — full suite
  • ERP integration (Tally, SAP, Zoho)
  • Advanced anomaly detection
  • Full automation + reminders
  • Full audit trail + regulator exports
  • 5 team seats + unlimited CA access
  • Dedicated account manager
  • 99.9% uptime SLA
Enterprise

Turnover ₹2,000 Cr+

Custom
annual contract

Custom implementation, multiple jurisdictions, full ERP integration, and a managed reconciliation service layer.

  • Unlimited GSTINs / entities
  • Unlimited transaction volume
  • Full ERP & API integration suite
  • Multi-jurisdiction GST support
  • Managed reconciliation service option
  • Custom audit workflow design
  • Executive reporting dashboard
  • Unlimited team seats
  • Named enterprise support team
  • Custom SLA with financial penalties
  • On-site implementation support

How platform pricing scales with complexity

Transaction count alone isn't always a fair proxy for value. A business reconciling across 5 ERPs and 3 GSTINs with complex vendor matching derives substantially more value than one with twice the invoice count but simple workflows. Our pricing reflects that.

Base platform fee
Included in every plan — live bank + GST portal connection, core matching engine, dashboard, alerts
Included
Additional GSTINs / legal entities
Each additional registration beyond your plan's included count
₹5,000–₹15,000/GSTIN/mo
ERP integration
Tally, SAP, Oracle, Zoho Books, custom via API — one-time setup + monthly connector fee
₹25,000 setup + ₹5,000/mo
Implementation & onboarding
Data migration, historical reconciliation load, team training, integration testing
₹1–10 lakh one-time
Managed reconciliation service
Optional: our team runs reconciliation and delivers a sign-off-ready monthly pack to your CFO
₹25,000–₹75,000/mo

Common Questions

Because we're not a generic SaaS tool. If your business is reconciling ₹100 crore+ annually, missing 1% in ITC or leakage is ₹1 crore — easily 10–20x the cost of a subscription. The comparison isn't "what does other software cost?" It's "what does it cost if we don't find this?" That's the price anchor we design around.
Three reasons: attribution disputes ("would we have found it anyway?"), procurement complexity (CFOs prefer predictable budgets, not variable fees), and potential professional restrictions depending on engagement structure. Fixed annual contracts with clear deliverables are fairer to both sides.
Yes — for our first 20 customers we price individually based on entity count, ERP landscape, transaction volume, integration complexity, and estimated business value. The tiers above reflect natural bands from those early deals. If you're an early adopter, you'll also be included in product feedback loops and case study opportunities.
Annual contracts with monthly equivalent billing. Minimum 12-month term for subscription plans. Implementation is billed separately at project start. Renewal is at agreed rates with a 30-day notice window for changes.
Yes — the Finance Integrity Assessment is designed as a standalone engagement. Most customers who go through it see a clear ROI case for the subscription, but there's no obligation. The assessment fee is credited toward your first subscription year if you proceed.
Built for CA practice management — not just one client
CA pricing is structured around your client count and firm size, not individual transaction volumes. One subscription covers your entire practice. Each client gets their own reconciliation dashboard, data separation, and audit trail.
Step 1 — Entry Point

Client Onboarding Assessment

Run a paid reconciliation diagnostic for a new client — delivers immediate value, builds trust, and creates a documented business case for ongoing monitoring. Positions you as a proactive advisor, not just a filer.

Client Reconciliation Diagnostic

A structured 3–5 day assessment of a client's last 12 months. You deliver a signed-off gap report. They see real numbers. You bill for expertise, not just software access.

GST reconciliation gap report
ITC leakage quantification (₹)
Vendor compliance risk map
Bank reconciliation exceptions
Duplicate & revenue leakage list
Ongoing monitoring ROI estimate
₹5,000
–₹25,000
per client · billed to client
you retain full margin

You price & bill your client
directly — we supply the platform

Step 2 — Practice Subscription

Plans for CA Firms

One subscription for your practice. Unlimited reconciliation runs within your client allowance. Your clients never interact with MarginPulse directly — you stay the trusted advisor.

Solo Practitioner

Up to 5 active clients

₹15,000
per month · billed annually

For independent CAs or small practices managing a focused client book who want to move from manual to real-time reconciliation.

  • Up to 5 client entities
  • Separate dashboard per client
  • Live bank sync per client (AA)
  • GST portal sync — GSTR-2A/2B
  • ITC risk alerts — all clients
  • Client-branded audit trail exports
  • WhatsApp document ingest per client
  • 1 CA seat
  • White-label client portal
  • Staff sub-accounts
  • API access
Most Popular for Firms
CA Firm

6–20 active clients

₹35,000
per month · billed annually

For growing practices where reconciliation is consuming too many hours per client — and you're ready to reclaim that capacity for higher-value advisory work.

  • Up to 20 client entities
  • White-label client portal (your brand)
  • Live bank sync — all clients (AA)
  • GST portal sync — full suite
  • ITC risk & vendor alerts — all clients
  • Monthly client pack — auto-generated
  • Client-facing exception reports
  • 5 CA / staff seats
  • Staff sub-account with permissions
  • Priority support + onboarding call
  • API access
Large Firm / Network

20+ clients or multi-branch

Custom
annual contract

For large CA firms, Big 4 affiliates, or multi-city networks needing consolidated oversight, API integration, and custom workflows.

  • Unlimited client entities
  • Full white-label — your domain
  • REST API + webhook access
  • Custom client onboarding workflows
  • Consolidated cross-client dashboard
  • Staff hierarchy & approval flows
  • Regulator-ready export formats
  • Unlimited CA & staff seats
  • Dedicated implementation manager
  • Training for your team included
  • Named support contact + SLA

What changes for your practice

The time saved per client is the capacity that funds growth — without hiring.

Area Without MarginPulse With MarginPulse
Monthly reconciliation per client 2–3 days in Excel 30–60 mins reviewing exceptions
ITC gap detection Discovered at month-end, often unrecoverable Flagged days before the GSTR-2B cutoff
Client audit readiness Assembled under pressure before assessment Continuously maintained, exportable anytime
Vendor follow-up Manual calls / emails, often after deadline Auto-drafted reminders sent in time
Capacity for new clients (10-client firm) Typically capped — no bandwidth +3–5 clients without additional hires
Positioning with clients Reactive — filing and compliance Proactive — finding money and preventing risk

CA-Specific Questions

Yes — most CA firms pass through the per-client platform cost as part of their reconciliation retainer or package it into an upgraded monthly engagement fee. Several practices we work with have actually increased their overall billing by positioning the platform as "live monitoring" rather than "monthly filing."
On the CA Firm plan and above, client-facing exports and the client portal carry your firm's branding — not ours. You're the advisor; we're the engine behind the scenes. On the Solo plan, exports include a "Powered by MarginPulse Pro" footer.
MarginPulse Pro integrates with Tally, Zoho Books, and others via our data import pipeline. For the CA Firm and Large Firm plans, direct integrations are available. For smaller plans, structured exports from those systems can be uploaded or forwarded via WhatsApp — the platform handles normalization automatically.
No — within your client allowance, reconciliation runs are unlimited. The system runs continuously, so there's no concept of a "run limit." You're paying for the number of client entities monitored, not for how often the engine checks them.

Not sure which track is right?

Talk to us for 20 minutes. We'll tell you honestly what makes sense for your size and use case — and what a realistic ROI looks like before you commit to anything.